This organization are the primary economic development agency targetting internationalization and inward investment for the economic benefit of their home country. Their staff work with the world's largest companies to help them develop succesful strategies within the local economy.

The Project: An initiative to implement a new sales and customer engagement process.

CogBooks worked with the client to deliver a blended learning program based on CogBooks leading business training titles. A blend of live training and web-based learning and performance support was employed. CogBooks web-based tools delivered on-going needs analysis and employee learning support and also supported managers in coaching their staff. CogBooks allowed the client to provide a consistent and accessible program of learning and tools to support a key initiative.

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This US management school delivers one of the leading MBA programs in sustainability.

The Project: The school wished to develop an integrated on-line curriculum that would tie together its subject matter into a meaningful whole for its students. It also wished to enable more sustainable forms of education through the use of web-based distance learning and on-line collaboration.

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The Project: The client wished to standardize and improve a series of core skills across their whole organization. CogBooks allowed them to provide a universal learning and job support environment, with the emphasis on delivering tools and job aids supported by learning content, in place of extended training courses.

"CogBooks is ideal for our on-demand learning and performance support needs. They helped us to create a consistent vocabulary and approach across our organization. Employees can access the most up to date methods and tools at the touch of a button. Automated learning support provides help to employees in using the tools.

Employees can access tools and aids that they can use immediately at work. At the same time, CogBooks ensures that each individual activity or learning experience integrates into a consistent body of knowledge for the employee. This balance between 'discovery-based learning' and'supported' learning is a key signature of the CogBooks method.

In this example, the customer provided CogBooks with their existing learning materials and training courses in a variety of formats from printed documents to pdf files and Power-Point presentations.CogBooks carried out a full conceptual analysis, breaking the materials down into their conceptual elements and editing the content to ensure that the explanations were consistent with the conceptual framework. As part of the analysis phase, we removed duplication within topics and also identified common elements across topics. This allowed the customer to present a concise and highly integrated knowledge-set and tool-set to their users.

Finally CogBooks developed graphics and animations to support the learning process. The end result was a polished and well-crafted resource for employees to access job aids and enhance their learning.

• Decrease in duplication of content development
• Manage consistency of message
• One-Stop updates - updating content in one place updates all the topics that use it

• More consistent and integrated knowledge-set
• Immediate access to what they need
• Ability to make connections across knowledge areas.

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Blended Learning Reduces Instructor-led Training Costs

We look at a typical instructor-led training course in which 300 employees are trained in fifteen classes of twenty over the period of a year. Using a course of two days duration as our starting point, we introduce CogBooks as part of a blended learning solution allowing us to decrease the number of live training days from two to one.

Basic ROI:

Materials and Instruction Fees

A fee of $400 per head for the instructor-led training is assumed that reduces to $200 per head plus a CogBooks license fee of $90 per head when the training course is reduced to one day (the CogBooks license gives the user access to the training on-line 24/7 throughout the year). An additional cost saving is realized by replacing printed course materials costing $15 per head with the CogBooks web-based materials.

Travel and Expenses

It is assumed that 50% of the course attendees travel to the course, There is a saving of 50% on hotel and subsistence costs when the course is reduced from two days to one day. Travel is assumed to cost $150 per delegate and hotel and subsistence $150 per delegate per day.

The Basic cost saving in year one is from $190k to $160k, excluding initial investment in content development. Therefore, basic ROI is achieved within the first year if the initial content development cost is less than $30k. In subsequent years, cost savings continue to be realized at the same levels.

Opportunity Cost ROI

If we now add the impact of opportunity cost at $400 per employee per day, the full overall cost of training to the company becomes $490k per annum. $120k opportunity costs can be saved on days spent in the training room, and when added to the basic savings, this reduces the total cost to the business to $343k per annum, a saving of over 30% per annum. These savings are achieved on an on-going basis.

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Certifying Internal Trainers

Here, we use the same assumptions as scenario one, but add in the impact of using CogBooks to support certification of internal trainers to provide the instructor-led training sessions. This saves costs in two ways: 1) Reduced instructor fees and 2) Reduced delegate travel, as the instructors are located in different regions.

Basic ROI:

Trainer Costs and Instruction Fees

There is an initial investment of $5000 per trainer for certification and an annual "Presenter License' for each instructor of $1500. Internal instructors are charged at $600 per day, replacing the external trainer fees. We assume four internal trainers are certified.

Travel and Expenses

0% of the course delegates have to travel to the course as instructors are available locally.

Combined with the cost-reductions described in scenario one, the basic cost saving in year one is from $190k to $90k, excluding initial investment in content development. Basic ROI is achieved within the first year if the initial content development cost is less than $100k.

Opportunity Cost ROI

If we now add the impact of opportunity cost at $400 per employee per day, this scenario reduces the total cost to the business from $490k to $210k per annum. These savings are achieved on an on-going basis.

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CogBooks can help save costs on the development and maintenance of learning materials by reducing redundancy and duplication. The unique structure of a CogBooks learning system helps minimize the redundant development of duplicate content. Please contact us to learn how CogBooks can help you to re-use learning content and eliminate the costs of creating and maintaining redundant materials.

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